Leading with AI

3K+ Students
Beginner

An AI for business course designed for forward-looking executives and managers eager to leverage AI to power up their marketing and sales team.

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Michel Gagnon

Founder & Strategic Advisor

CHANGE

AI is one of the most important technological transformation of our time. It will disrupt companies, the workforce, and markets. Executives and managers must learn to lead with AI and make their team and company AI-ready to avoid being left behind.

Turn your skills into an unfair advantage
Curated essential tools you must master to save time, stay focused, and succeed.
By the end of this course, you'll be able to:

RESULTS

✅ Implement AI for Quick Wins in Marketing and Sales

✅ Have the confidence to ask the right questions to your team and colleagues

✅ Reduce cost with targeted investments

✅ Guide your team to automate content creation and distribution

✅ Add the right tools to streamline your process and empower your teams

✅ Leverage AI to deepen and accelerate research on your target customers

✅ Use AI-driven analytics to make data-backed decisions for growth

✅ Get ready to upskill your team for an AI-driven market

PROGRAM

Leading with AI

For this course you will need

20
Hours of Lessons
15
Hours of Practice

enroll

Enroll and boost your career now
Elite
Annual

$9,500

  • ✅  Self-paced course
  • ✅  Tools, guides, worksheets
  • ✅  Course certificate
  • ✅  1 x individual session with Michel
  • ✅  2 x 60-min. workshops
  • ✅  Audit & action plan
Growth
Annual

$2,257

  • ✅  Self-paced course
  • ✅  Tools, guides, worksheets
  • ✅  Course certificate
  • ✅  1 x individual session with Michel
  • ✅  2 x 60-min. workshops
  • ✅  Audit & action plan
Starter
Annual

$995

  • ✅  Self-paced course
  • ✅  Tools, guides, worksheets
  • ✅  Course certificate
  • ✅  1 x individual session with Michel
  • ✅  2 x 60-min. workshops
  • ✅  Audit & action plan
Get to know the plans for teams
3,000+
customers
4.84 rating
out of 5
All courses are one-time payments with access for 1 year
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Reviews

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "

Sallyann Della Casa
Founder & CEO | GLEAC

“The course helped me get a practical feel for the importance of idea validation and assumption management with...”

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "

Megesh Vaidun
Startup Founder | theflew.io

“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”

Nadim Choucair
Founder | 2030 Cabinet

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”

Thién D. Nguyen
Founder and CEO | spreekit

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "

Sallyann Della Casa
Founder & CEO | GLEAC

“The course helped me get a practical feel for the importance of idea validation and assumption management with...”

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "

Megesh Vaidun
Startup Founder | theflew.io

“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”

Nadim Choucair
Founder | 2030 Cabinet

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”

Thién D. Nguyen
Founder and CEO | spreekit

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "

Sallyann Della Casa
Founder & CEO | GLEAC

“The course helped me get a practical feel for the importance of idea validation and assumption management with...”

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "

Megesh Vaidun
Startup Founder | theflew.io

“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”

Nadim Choucair
Founder | 2030 Cabinet

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”

Thién D. Nguyen
Founder and CEO | spreekit
Michel Gagnon - CEO Plista, Strategic Advisor Stun and Awe, Founder Growth leap
About your instructor

Learn more about the expert behind:

Leading with AI

Michel Gagnon

Founder & Strategic Advisor

Michel is a tech leader, entrepreneur, and advisor. He was Global MD at plista, an adtech company owned by WPP. He is an Advisor at Stun and Awe, and Mentor at Greentech Alliance and APX (Axel Springer & Porsche).

Over the years, he has:
- Led a 100+ people tech company including a 40+ people strong product and engineering teams
- Launched multi-million-dollar products and developed strategies to grow margins by 40%-50%
- Launched markets like the U.S. ($21M) and Australia ($10M)
- Conducted business across the world: Australia, Canada, China, EU, LATAM, Saudi Arabia, Singapore, U.A.E., and the U.S.
- Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design their operations to scale
- Former Management Consultant at PwC
- Strategy and International Business Development at Bombardier

Michel has studied and worked in Canada, China, and Germany. He speaks English, French, and Spanish fluently and knows his way around in German and Chinese.

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Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products