Design a startup that runs like clockwork

2-5 weeks

Design Your Startup for High Performance and Impact.

3,000+ customers ❤️

⭐⭐ ⭐ ⭐ ⭐  5/5

"The course was an excellent resource for anyone looking to improve their marketing skills. I appreciated the focus on data-driven decision making and the practical tips for driving growth."
- Adam

Hey 👋,  interested in accelerating traction, aligning your team, hitting the growth stage?

Instead of feeling overwhelmed, you will gain confidence, use tools to get your team on the same page, and adopt a smart growth mindset.

If you've tired of the chaos and of not being able to catch a breath, this course is for you.

Here's what you can expect to learn:

  • 📈 Simplify your complex business issues using our focused growth framework.
  • 🔍 Accelerate traction with a simple and systematic approach.
  • 𝌭 Rapidly prioritize and solve key issues so that they do not reappear.

  • 🎯 Reduce time spent in meetings by up to 50%.

  • 🧪 Boost your team's productivity and alignment with OKRs and Strategy tools.


What’s in there? Check out the full list of lessons below

In 10 modules that you can cover over 2-5 weeks, you go through a structured and hands-on learning experience to manage growth in your startup.

🤩 Course Introduction
🧪 Module 2: The Growth Leap System
🔬 Module 3: Focus & Work on the Right Things
🙉 Module 4: Strategy & Team Alignment
🎯 Module 5: Product Strategy & Prioritization
🧠 Module 6: People - Get and Grow the Right Team
📊 Module 7: Execution - Foundation and Data
💪 Module 8: Execution - Take Control
🎁 Module 9: Execution - Growth Hacking
🎁 Module 10: Sustainability: Build Something Meaningful


Learn at your own pace. Get support on the way


Get access to highly flexible online courses built for busy startup founders and young professionals. Learn whenever you can, wherever you are.

Direct Feedback

You will get direct feedback on your assignments from your instructor. You will know if you understood the key concepts and get tips on how to get better.

Access to our Community

When you join the course, you also join the community. You will be able to ask questions, learn from other students, and benefit from their ideas and examples.


You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.


Get tools to get the job done

You get tools that we have refined, adapted, and implemented in our daily growth work. You get to use them will you learn and after you graduate.

Growth worksheets

Use simple worksheets to manage all your growth marketing work. No need to reinvent the wheel.

People frameworks

Get better at leading, communicating, and managing your team with simple and effective frameworks

Productivity Tools

Get ahead with our tested high-productivity tools that includes templates  you can start using right away with your team.


Show that you are taking your growth marketing career seriously by continuously invest in yourself.


Get growth tools, models, and tactics we've refined over more than a decade

Hi, I'm Michel,

I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.

What have I done:

  • Launched multi-million-dollar tech products
  • Done business in 15+ markets, including market launches generating >$20M
  • Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design scalable operations
  • Develop product strategies leading to a 40%-50% margin improvement
  • Former Management Consultant at PwC

Why teaching:

I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.

I'm currently a mentor at:

  • APX, accelerator from Axel Springer & Porsche
  • Greentech Alliance

Get connected with peers from around the world.

Access your course on any device

Fun and practical knowledge guaranteed or your money back.


Is this course right for you?

Designed specifically for tech startup founders/teams, aspiring entrepreneurs, or young marketing, product, or engineering professionals.

This program is NOT for you if…

❌You do not want to lead a team, a startup, or small business.

❌ You think that leading is just telling people to work harder.

❌ You don't like structure, process, or data.

This program is FOR YOU if…

✅ You’re a young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs wanting to acquire growth skills that will advance your career or business.

✅ You have a startup, are an Indie Hacker, or work for a company that offers digital products, experience, or SaaS.

✅ You want to put into practice what you learn because you know it is the only way successful people get results in real life.

✅ You’re looking for a structured learning process and content in addition to tools that you can start using right away in your daily work.

Join the course.

We’ll give you a practical toolkit to help you apply what you’ve learned.


One Time Purchase
(Price increase soon)

$ 97
  • ✅ Self-paced course
  • ✅ 50+ Lessons
  • ✅ 6 x Worksheets
  • ✅ Certification
  • ✅ How-to guides
  • ✅ Case studies & real-life examples
  • ✅ Growth Tools Resources
Enroll Now 🎁

Need assistance? Speak to a learning advisor

All courses are one-time payments, 30-day money-back guarantee.
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3,000+ customers ❤️

⭐⭐ ⭐ ⭐ ⭐  5/5

"The course was an excellent resource for anyone looking to improve their marketing skills. I appreciated the focus on data-driven decision making and the practical tips for driving growth."
- Adam

Join others who have accelerated their growth

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work, delegate, and taught me a full framework to switch from managing tasks to managing my company. Highly recommended!”

Thién D. Nguyen
Founder and CEO | spreekit

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."

Sallyann Della Casa
Founder & CEO | GLEAC

"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"

Megesh Vaidun
Startup Founder |

"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise to help you challenge your assumptions on what is the most impactful thing to work on."

Nadim Choucair
Founder | 2030 Cabinet

“The course helped me get a practical feel for the importance of idea validation and assumption management with concrete test examples and methodologies. It’s critical to get a good foundation by learning to master proven growth and product strategies.

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

Get your team access

A fun and collaborative way to learn with your peers.


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Growth Leap for Tech Startups