Here's what you can expect to learn:
COURSE CONTENT
In 10 modules that you can cover over 2-5 weeks, you go through a structured and hands-on learning experience to manage growth in your startup.
Welcome to Growth Leap
Intro survey
How this Course Works
Course Resources
Course Overview (free preview) 🆓
Get in the right mindset (free preview)🆓
How to Design Your Startup for High Performance and Impact (free preview)🆓
Piloting Your Startup with Fly-by-Wire
Join our community
The System
The SPES Model
How SPES Will Make You a Better Leader PART I
How SPES Will Make You a Better Leader PART II
Quiz
Try: Practice using the SPES Model
Focus & Work on the Right Things
The Danger of Hustling
Identify your Top Challenges
Diagnostic Tool
Quiz
Assignment: What are your top challenges
Get a Clear Strategy with our True North
Introduction to the True North
OKRs - The secret to executing on your strategy
OKRs Tracker
How to Develop OKRs with your team in 15 minutes
How to implement successfully OKRs in your startup
Quiz
Assignment: Set you own OKRs
Additional Strategy Resources
Product Strategy, Prioritization, and Rapid Testing
Positioning or Where to Play
Examples of Product Positioning
Prioritizing your ideas
Prioritization Frameworks
How to Leverage Data and User Feedback
Managing Assumptions
Rapid and Cost-Effective Testing
Speed Up Product Development with GIST
What is the right team?
Determine if you have the right people onboard
Assessing your team with the Team Monocle
Real-life Examples from the Founders and CEOs of Factmata and Uvaro/Kiite
Scaling Employee Onboarding
Grow your team: Expectations and Feedback
Grow your team: Training
Quiz
Reflect
Additional People Resources
Why Execution Is the Strategy
Drop the funnel
Using soft and hard data to drive growth
Building a Dashboard with Pirate Metrics
Executive Dashboard
Assignment: Set your own Executive Dashboard
Lesson 6: Quiz
Issue Tracker
Run Meetings Like a Boss
High Productivity Agenda Template
Agenda with Confluence and Asana
Additional Execution Resources
Build a Growth & Experimentation Culture
How to Implement a Growth Experiment System
Growth Hacking System | PART I
Growth Hacking System | Part II
Growth Experiment Case Study
Three Keys to Traction and Growth Acceleration
Customer Acquisition
Customer Acquisition Strategies
Prospect Qualification Script
How Retention Leads to Product/Market Fit
Additional Growth Resources
Smart Growth
Real-life Examples from Founders on Building Something Meaningful
Lesson 9: Quiz
Reflect
My Recommended SPES Implementation Path
Before you go...
⚡️Next Steps
Want to flatten your learning curve and get help with growth?
Continue Learning with our Growth Leap Workshops
HOW IT WORKS
Each week, you learn a few key concepts and tools. We designed the schedule to fit in your busy schedule.
For each module, you complete short assignments to put what you learned into practice. Your instructor gives you direct feedback on your work.
We organize a few live sessions during the program. You will learn from experienced entrepreneurs and startup leaders and can ask them any burning questions.
THIS IS NOT NETFLIX
This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.
We teach you each new concept one at the time and give you time to digest that new information. We walk you through the curriculum in an easy-to-follow structure.
We've removed all the fluff and only left the important knowledge. Our lessons follow a simple structure that will get you from confused to confident in a few hours.
You'll learn key principles that will help you improve how you run your startup right now. The principles are come from our experience and some of the top companies in the world.
Instead of being overwhelmed by an avalanche of new ideas, you'll confidently progress throughout the course following each element of our SPES Model.
We design our lessons in a way that translates theoretical concepts into concrete examples. This makes learning easier and more likely to stick.
This is not Netflix. You’ll learn by practicing what you learn every step of the way. From case studies, to real life examples and super useful exercises.
Apply all your learnings with our powerful worksheets: True North, Diagnostic, Executive Dashboard, ICE prioritization, and more.
Examples and case studies on companies to help you reinforce your learning and see them in a concrete business setting.
Follow along by practicing with simple, but effective exercises. and quizzes. This helps you solidify the knowledge you're gaining.
Get inspired and steal like an artist from the student community. No need to reinvent the wheel. Share with others and practice.
Don't wait. Get into action by implementing what you learn in your team, business, product.
Do a diagnosis of your business, set OKRs, assess your team, set up your own executive dashboard. Implement what you learn in your own business and get personal feedback on it.
Start using our True North template to define and communicate your strategy. Instead of getting overwhelmed, get everyone on the same page with a simple 2-pager.
To avoid analysis paralysis, we give you 3 quick start guides to kickstart your growth journey. Focused on getting you into action mode asap.
Start prioritizing product and feature ideas with structured and tested frameworks used by some of the top companies in the world.
TOOLS
You get tools that we have refined, adapted, and implemented in our daily growth work. You get to use them will you learn and after you graduate.
Use simple worksheets to manage your startup. No need to reinvent the wheel. No need to over engineer.
Get better at leading, communicating, and managing your team with simple and effective frameworks
Get ahead with our tested high-productivity tools that includes templates you can start using right away with your team.
Show that you are taking your leadership and entrepreneurial career seriously by continuously invest in yourself.
Join live webinars with top entrepreneurs, experts, and startup leaders. Ask them any burning questions.
ABOUT THE INSTRUCTOR
Hi, I'm Michel,
I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.
What have I done:
Why teaching:
I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.
I'm currently a mentor at:
Get connected with peers from around the world.
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Fun and practical knowledge guaranteed or your money back.
TARGET STUDENT
Designed specifically for tech startup founders/teams, aspiring entrepreneurs, or young marketing, product, or engineering professionals.
This program is NOT for you if…
❌ You don't have a startup idea or are in the idea validation phase.
❌ You don't have or don't plan to lead a team, a startup, or small business.
❌ You think that leading is just telling people to work harder.
❌ You don't like structure, process, or data.
This program is FOR YOU if…
✅ You are overwhelmed with everything that is going on in your startup and are looking for a solution.
✅ You’re a tech startup founder/team member, aspiring entrepreneurs, or young marketing, product, or engineering professionals looking to acquire skills that will advance your career or business.
✅ You have a startup or work for a company that offers digital products, experience, or SaaS.
✅ You want to put into practice what you learn because you know it is the only way successful people get results in real life.
✅ You’re looking for a structured learning process and content in addition to tools that you can start using right away in your daily work.
We’ll give you a practical toolkit to help you apply what you’ve learned.
Need assistance? Speak to a learning advisor
30-Day Money-Back Guarantee
In the unlikely event that you’re not satisfy with our program, just email hello@stunandawe.com before:
We’ll quickly and promptly refund your entire payment.
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work, delegate, and taught me a full framework to switch from managing tasks to managing my company. Highly recommended!”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."
"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"
"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise to help you challenge your assumptions on what is the most impactful thing to work on."
“The course helped me get a practical feel for the importance of idea validation and assumption management with concrete test examples and methodologies. It’s critical to get a good foundation by learning to master proven growth and product strategies.
This course was specifically designed for tech startups teams who have gained some traction, but still struggle manage a structured and more predictable business. You’re a founder, CXO or team lead of a tech startup looking to accelerate traction and hit the growth stage.
You’re looking for a step-by-step system that can streamline your operations, simplify your business, and accelerate growth. You're action oriented and thrive on implementing what you learn so that you can start seeing results from day 1. You're looking for a new approach to running a business that includes having a positive impact on the environment and community.
You have lifetime access from the date of purchase.
Anytime. This is a self paced course. So you can join right away! If you want to join GROWTH LEAP Complete, the next cohort will start in 8 March with a live workshop on 25 March 2021.
ENQUIRIES
Growth Leap for Tech Startups