Design a startup that runs like clockwork

4 weeks

Growth Leap for Startups - Is a Cohort Program to Design Your Startup for High Performance and Impact.

Growth Leap

Hey 👋  Interested in accelerating traction, aligning your team, hitting the growth stage?

Instead of feeling overwhelmed, you will gain confidence, use tools to get your team on the same page, and adopt a smart growth mindset.

If you're tired of the chaos and of not being able to catch a breath, this course is for you.

Here's what you can expect to learn:

  • 📈 Simplify your complex business issues using our focused growth framework.
  • 🔍 Accelerate traction with a simple and systematic approach.
  • 𝌭 Rapidly prioritize and solve key issues so that they do not reappear.
  • 🎯 Reduce time spent in meetings by up to 50%.
  • 🧪 Boost your team's productivity and alignment with OKRs and Strategy tools.
  • 🎯 Reduce time spent in meetings by up to 50%.


What’s in there? Check out the full list of lessons below

In 10 modules that you can cover over 2-5 weeks, you go through a structured and hands-on learning experience to manage growth in your startup.

🤩 Course Introduction
🧪 Module 2: The Growth Leap System
🔬 Module 3: Focus & Work on the Right Things
🙉 Module 4: Strategy & Team Alignment
🎯 Module 5: Product Strategy & Prioritization
🧠 Module 6: People - Get and Grow the Right Team
📊 Module 7: Execution - Foundation and Data
💪 Module 8: Execution - Take Control
🎁 Module 9: Execution - Growth Hacking
🎁 Module 10: Sustainability: Build Something Meaningful
🏆 Conclusion


Learn key concepts, get feedback, join live sessions with leaders.

Complete learning modules

Each week, you learn a few key concepts and tools. We designed the schedule to fit in your busy schedule.

Direct Feedback

For each module, you complete short assignments to put what you learned into practice. Your instructor gives you direct feedback on your work.

Join live sessions

We organize a few live sessions during the program. You will learn from experienced entrepreneurs and startup leaders and can ask them any burning questions.


You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.

Absorb the concepts

We teach you each new concept one at the time and give you time to digest that new information. We walk you through the curriculum in an easy-to-follow structure.

Easy-to-Follow Lessons

We've removed all the fluff and only left the important knowledge. Our lessons follow a simple structure that will get you from confused to confident in a few hours.

Startup Principles

You'll learn key principles that will help you improve how you run your startup right now. The principles are come from our experience and some of the top companies in the world.

SPES Model

Instead of being overwhelmed by an avalanche of new ideas, you'll confidently progress throughout the course following each element of our SPES Model.

Concrete Knowledge

We design our lessons in a way that translates theoretical concepts into concrete examples. This makes learning easier and more likely to stick.

Test yourself

This is not Netflix. You’ll learn by practicing what you learn every step of the way. From case studies, to real life examples and super useful exercises.

6 ready-to-use worksheets

Apply all your learnings with our powerful worksheets: True North, Diagnostic, Executive Dashboard, ICE prioritization, and more.

Case Studies & Examples

Examples and case studies on companies to help you reinforce your learning and see them in a concrete business setting.

Exercises & Quizzes

Follow along by practicing with simple, but effective exercises. and quizzes. This helps you solidify the knowledge you're gaining.


Get inspired and steal like an artist from the student community. No need to reinvent the wheel. Share with others and practice.


Don't wait. Get into action by implementing what you learn in your team, business, product.

Action-focused Assignment

Do a diagnosis of your business, set OKRs, assess your team, set up your own executive dashboard. Implement what you learn in your own business and get personal feedback on it.

Strategy Template

Start using our True North template to define and communicate your strategy. Instead of getting overwhelmed, get everyone on the same page with a simple 2-pager.

3 Quick Start Guides

To avoid analysis paralysis, we give you 3 quick start guides to kickstart your growth  journey. Focused on getting you into action mode asap.

Product Prioritization

Start prioritizing product and feature ideas with structured and tested frameworks used by some of the top companies in the world.


Get tools to get the job done

You get tools that we have refined, adapted, and implemented in our daily growth work. You get to use them will you learn and after you graduate.

Growth worksheets

Use simple worksheets to manage your startup. No need to reinvent the wheel. No need to over engineer.

People frameworks

Get better at leading, communicating, and managing your team with simple and effective frameworks

Productivity Tools

Get ahead with our tested high-productivity tools that includes templates you can start using right away with your team.


Show that you are taking your leadership and entrepreneurial career seriously by continuously invest in yourself.


Join live webinars with top entrepreneurs, experts, and startup leaders. Ask them any burning questions.


Get growth tools, models, and tactics we've refined over more than a decade

Hi, I'm Michel,

I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.

What have I done:

  • Launched multi-million-dollar tech products
  • Lead teams of 5 to 200 people across 6 continents
  • Done business in 15+ markets, including market launches generating >$20M
  • Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design scalable operations
  • Develop sales and product strategies leading to a 50%+ margin improvement
  • Former Management Consultant at PwC

Why teaching:

I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.

I'm currently a mentor at:

  • APX, accelerator from Axel Springer & Porsche
  • Greentech Alliance

Special features

Get connected with peers from around the world.

Access your course on any device

Fun and practical knowledge guaranteed or your money back.


Is this course right for you?

Designed specifically for tech startup founders/teams, aspiring entrepreneurs, or young marketing, product, or engineering professionals.

This program is NOT for you if…

❌ You don't have a startup idea or are in the idea validation phase.

❌ You don't have or don't plan to lead a team, a startup, or small business.

❌ You think that leading is just telling people to work harder.

❌ You don't like structure, process, or data.

This program is FOR YOU if…

✅ You are overwhelmed with everything that is going on in your startup and are looking for a solution.

✅ You’re a tech startup founder/team member, aspiring entrepreneurs, or young marketing, product, or engineering professionals looking to acquire skills that will advance your career or business.

✅ You have a startup or work for a company that offers digital products, experience, or SaaS.

✅ You want to put into practice what you learn because you know it is the only way successful people get results in real life.

✅ You’re looking for a structured learning process and content in addition to tools that you can start using right away in your daily work.

Our Alumni work here

Join the course.

We’ll give you a practical toolkit to help you apply what you’ve learned.

Growth Leap for Startups
  • ✔ 10 Learning Modules
  • ✔ 1-2 Live sessions
  • ✔ 80+ Lessons
  • ✔ 6 x Worksheets
  • 🧠 Certification
  • 📝 How-to guides
  • ✔ Case studies & real-life examples
  • ✔ Growth Tools and Productivity Resources

Need assistance? Speak to a learning advisor

30-Day Money-Back Guarantee

In the unlikely event that you’re not satisfy with our program, just email before:

  • you reach the 30-day period after your purchase.

We’ll quickly and promptly refund your entire payment.

Join others who have accelerated their growth

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work, delegate, and taught me a full framework to switch from managing tasks to managing my company. Highly recommended!”

Thién D. Nguyen
Founder and CEO | spreekit

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."

Sallyann Della Casa
Founder & CEO | GLEAC

"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"

Megesh Vaidun
Startup Founder |

"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise to help you challenge your assumptions on what is the most impactful thing to work on."

Nadim Choucair
Founder | 2030 Cabinet

“The course helped me get a practical feel for the importance of idea validation and assumption management with concrete test examples and methodologies. It’s critical to get a good foundation by learning to master proven growth and product strategies.

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

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Growth Leap for Tech Startups