Win, onboard, retain more customers

6-10 hours

Run experiments, boost your growth marketing skills, find new ways to generate leads and attract new customers.

Growth Leap

Hey 👋  If you're tried everything to generate more leads and customers but are stuck, this course is for you.

It will help you:

  • 📈 Generate more revenues using Pirate Metrics
  • 🔍 Analyze and optimize your marketing funnels
  • 𝌭 Generate and prioritize growth ideas using the ICE model
  • 🎯 Build a solid plan to win and keep more customers with a variety of growth strategies
  • 🧪 Develop a growth mindset that doesn’t involve tricking people into buying


Learn the exact system that drove the shocking growth of companies like Dropbox, Twitter, and Hubspot

In seven modules over 2 to 4 weeks, you will get a structured and hand-on learning for Growth Marketing.

🤩 Module 1 - Stop Gambling, Start Growing with Confidence
📈 Module 2 - Understand the Science of Growth
🧪 Module 3 - The 6 Growth Levers to Build a Profitable Business
🎯 Module 4 - The 4-Step Process that Drives Consistent Growth
🙉 Module 5 - Data: How to Measure and Track Effectively
🧠 Module 6 - Implement Growth Strategies and Growth Loops
📝 Module 7 - 3 Quick Start Guides to Launch Your Growth Marketing
🎁 BONUS #1 - Product Strategy & Market Positioning ($27 value)
🎁 BONUS #2 - High Productivity Tools ($57 value)


Learn at your own pace. Get support on the way


Get access to highly flexible online courses built for busy startup founders and young professionals. Learn whenever you can, wherever you are.

Direct Feedback

You will get direct feedback on your assignments from your instructor. You will know if you understood the key concepts and get tips on how to get better.

Access to our Community

When you join the course, you also join the community. You will be able to ask questions, learn from other students, and benefit from their ideas and examples.


You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.

Absorb the concepts

We teach you each new concept one at the time and give you time to digest that new information. We walk you through the curriculum in an easy-to-follow structure.

Easy-to-Follow Lessons

We've removed all the fluff and only left the important knowledge. Our lessons follow a simple structure that will get you from confused to confident in a few hours.

Growth Principles

You'll learn the key growth principles that some of the top companies have followed. From growth levers, to experiment designs, and customer acquisition strategies.

4-Step Process

Instead of being overwhelmed by an avalanche of new ideas, you'll confidently progress throughout the course following the step-by-step growth marketing process.

Concrete Knowledge

We design our lessons in a way that translates theoretical concepts into concrete examples. This makes learning easier and more likely to stick.

Test yourself

This is not Netflix. You’ll learn by practicing what you learn every step of the way. From case studies, to real life examples and super useful exercises.

5 ready-to-use worksheets

Apply all your learnings with our powerful worksheets: North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets

Case Studies & Examples

Examples and case studies on companies to help you reinforce your learning and see them in a concrete business setting.

Exercises & Quizzes

Follow along by practicing with simple, but effective exercises. and quizzes. This helps you solidify the knowledge you're gaining.


Get inspired and steal like an artist from the student community. No need to reinvent the wheel. Share with others and practice.


Don't wait. Get into action by implementing what you learn in your team, business, product.

Action-focused Assignment

Design your own experiment to implement your new concepts, tactics, and strategies. We give you personal feedback on your work.

25 Growth Tactics

Experiment with our curated list of 25 tactics to grow your audience and win new customers. Pick one and start testing it in your own team or business.

3 Quick Start Guides

To avoid analysis paralysis, we give you 3 quick start guides to kickstart your growth marketing journey. Focused on getting you into action mode asap.

14 Data Tool Setup Guides

Make sure you start measuring effectively from the get go. Use our simple how-to guides to set up the tools you need to run experiments.


Get tools to get the job done

You get tools that we have refined, adapted, and implemented in our daily growth work. You get to use them will you learn and after you graduate.

Growth worksheets

Use simple worksheets to manage all your growth marketing work. No need to reinvent the wheel.

25 growth tactics

Get a headstart with our curated list of 25 tactics to grow your audience and win new customers. Pick one and start testing.

Productivity Tools

Get ahead with our tested high-productivity tools that includes templates  you can start using right away with your team.


Show that you are taking your growth marketing career seriously by continuously invest in yourself.


Get growth tools, models, and tactics we've refined over more than a decade

Hi, I'm Michel,

I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.

What have I done:

  • Launched multi-million-dollar tech products
  • Done business in 15+ markets, including market launches generating >$20M
  • Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design scalable operations
  • Develop product strategies leading to a 40%-50% margin improvement
  • Former Management Consultant at PwC

Why teaching:

I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.

I'm currently a mentor at:

  • APX, accelerator from Axel Springer & Porsche
  • Greentech Alliance


Is this course right for you?

Designed for young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs.

This program is NOT for you if…

❌You are looking for dirty hacks or unethical shortcuts to avoid doing the work.

❌ You are just interested in the latest marketing tactic instead of being serious about implementing a data-driven approach.

❌ You don't like structure, process, or data.

This program is FOR YOU if…

✅ You’re a young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs wanting to acquire growth skills that will advance your career or business.

✅ You have a startup, are an Indie Hacker, or work for a company that offers digital products, experience, or SaaS.

✅ You want to put into practice what you learn because you know it is the only way successful people get results in real life.

✅ You’re looking for a structured learning process and content in addition to tools that you can start using right away in your daily work.

Our Alumni work here

Learn the Science of Growth

Stop wasting time. Start winning new customers now with this proven growth system.

Growth Marketing
$ 197
  • ✔ Self-paced course
  • ✔ 50+ Lessons
  • ✔ 5 x Worksheets
  • 🧠 Certification
  • 📝 How-to guides
  • ✔ Case studies & real-life examples
  • ✔ Growth Tools Resources

Need assistance? Speak to a learning advisor

30-Day Money-Back Guarantee

In the unlikely event that you’re not satisfy with our program, just email before:

  • you reach the 30-day period after your purchase.

We’ll quickly and promptly refund your entire payment.

Already 3,006 Students

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work, delegate, and taught me a full framework to switch from managing tasks to managing my company. Highly recommended!”

Thién D. Nguyen
Founder and CEO | spreekit

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."

Sallyann Della Casa
Founder & CEO | GLEAC

"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"

Megesh Vaidun
Startup Founder |

"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise to help you challenge your assumptions on what is the most impactful thing to work on."

Nadim Choucair
Founder | 2030 Cabinet

“The course helped me get a practical feel for the importance of idea validation and assumption management with concrete test examples and methodologies. It’s critical to get a good foundation by learning to master proven growth and product strategies.

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

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