GROWTH MARKETING
Learn the exact system that drove the shocking growth of companies like Airbnb, Pinterest, and Slack.
3,000+ customers ❤️
⭐⭐ ⭐ ⭐ ⭐ 5/5
"The course was an excellent resource for anyone looking to improve their marketing skills. I appreciated the focus on data-driven decision making and the practical tips for driving growth."
- Adam
It will help you:
COURSE CONTENT
In seven modules over 2 to 4 weeks, you will get a structured and hand-on learning for Growth Marketing.
We lay the exact path that you can follow to start consistently and confidently win and retain new customers.
Discover how we grew customer acquisition by 300%, the 4 secrets of Growth Marketing, and the 6 growth mindset habits you must develop to reach your goals.
You'll learn everything about Pirate Metrics, North Star, and OMTM. These metrics will completely change how you manage your business and measure experiments.
We teach you how find growth opportunities in your funnels, brainstorm and prioritize experiments, and quickly test ideas like a pro.
Stop gambling, start being data-driven. We show you the type of data you need, how to get them, and how to use them to get more sales, keep your customers, and build a solid base of loyal fans.
Discover growth channels and implement strategies using different growth levers.
We give you 3 simple ways to get started and grow your business. Instead of being overwhelmed with everything you've learned, we guide you step by step so that you can implement what you have learned today.
To build a profitable business, you need to stand out. Learn how to position your product with the Three Value Discipline Model and a series of real life examples.
Discover a series of nifty tools that we have used to build, scale, and run companies from 2 to 100 employees. Get our Executive Dashboard, our High Productivity Agenda Template, Issue Tracker, and more.
HOW IT WORKS
Get access to highly flexible online courses built for busy startup founders and young professionals. Learn whenever you can, wherever you are.
You will get direct feedback on your assignments from your instructor. You will know if you understood the key concepts and get tips on how to get better.
When you join the course, you also join the community. You will be able to ask questions, learn from other students, and benefit from their ideas and examples.
THIS IS NOT NETFLIX
This growth marketing course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.
🛠️ TOOLS
You get tools that we have refined, adapted, and implemented in our daily growth work. You get to use them will you learn and after you graduate.
Use simple notion worksheets to manage all your growth marketing work. No need to reinvent the wheel.
Get a headstart with our curated list of 25 tactics to grow your audience and win new customers. Pick one and start testing.
Get ahead with our tested high-productivity tools that includes templates you can start using right away with your team.
Show that you are taking your growth marketing career seriously by continuously invest in yourself.
ABOUT THE INSTRUCTOR
Hi, I'm Michel,
I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.
What have I done:
Why teaching:
I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.
I'm currently a mentor at:
TARGET STUDENT
Designed for young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs.
This program is NOT for you if…
❌You are looking for dirty hacks or unethical shortcuts to avoid doing the work.
❌ You are just interested in the latest marketing tactic instead of being serious about implementing a data-driven approach.
❌ You don't like structure, process, or data.
This program is FOR YOU if…
✅ You’re a young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs wanting to acquire growth skills that will advance your career or business.
✅ You have a startup, are an Indie Hacker, or work for a company that offers digital products, experience, or SaaS.
✅ You want to put into practice what you learn because you know it is the only way successful people get results in real life.
✅ You’re looking for a structured learning process and content in addition to tools that you can start using right away in your daily work.
Rest easy knowing that you can achieve sustainable and predictable growth in any business
One Time Purchase
(Price increase soon)
Need assistance? Speak to a learning advisor
All courses are one-time payments, 30-day money-back guarantee.
Privacy Policy | Terms of Service
3,000+ customers ❤️
⭐⭐ ⭐ ⭐ ⭐ 5/5
"The course was an excellent resource for anyone looking to improve their marketing skills. I appreciated the focus on data-driven decision making and the practical tips for driving growth."
- Adam
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work, delegate, and taught me a full framework to switch from managing tasks to managing my company. Highly recommended!”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."
"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"
"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise to help you challenge your assumptions on what is the most impactful thing to work on."
“The course helped me get a practical feel for the importance of idea validation and assumption management with concrete test examples and methodologies. It’s critical to get a good foundation by learning to master proven growth and product strategies.
This course teaches you the fundamentals of growth marketing. You will not longer have to gamble your growth.
After you complete this course you’ll be able to:
1. 📈 Generate more revenues using Pirate Metrics
- Understand growth metrics and how to measure them
- Use OMTM to focus your team and/or efforts
2. 🔍 Analyze and optimize your marketing funnels
- Identify weaknesses in your funnels
- Know which tactics to use to influence a specific growth lever
3. 𝌭 Generate and prioritize growth ideas using the ICE model
- Understand the ICE model
- Be able to manage in a structured way the brainstorming and prioritization steps
- Learn to rapidly score ideas
4. 🎯 Build a solid plan to win and keep more customers with a variety of growth strategies
- Know a variety of growth strategies that you can apply to various growth levers
- Run experiments from a list of proven growth tactics
5. 🧪 Develop a growth mindset that doesn’t involve tricking people into buying
- Understand the key principles of the growth mindset
- Learn to enable you and/or your team to develop a solid growth mindset
I'm the leader of a tech company, entrepreneur, advisor, and former management consultant who's been involved in every aspects of running and growing a business.
I've been involved in developing new products, launching new platforms, expanding into new markets, repositioning our offering, selling, creating content, and closing deals and partnerships.
Instead of getting a very narrow view of growth marketing, I'm given you the fundamentals, highly actionable tools and insights, all of that put into a real world and real business context.
That means that you'll get plenty of examples and theory backed by my own experience.
Depending on your existing workload, you should be able to go through this course in 1-2 weeks.
There are 7 main modules. Each takes about 30-60 minutes to complete, including the theory, quizzes, and practice. Some people may need more time to absorb the theory and read the additional material.
Don't worry! You can finish the course at your own pace.
You have lifetime access from the date of purchase.
The course rests on roughly 3 hours of video lectures. However, we have added written lessons, examples, and quizzes throughout the course to keep it varied and engaging.
What better time than now :) You can start anytime. This is a self paced course. So you can join right away!
Great idea. Why not reach out to your manager right away to get it approved? The course is designed to benefit members of larger teams as much as startup founder or indie hackers.
Once you complete the purchase, you will receive within a few minutes your login instructions. Then you're ready to get started.
If you run a startup, are an Indie Hacker, or work for a company that offers digital products, experience, or SaaS, then yes.
The process and principles we teach apply regardless of your specific niche. That's the beauty of it.
ENQUIRIES
We’re happy to help!
We think this is the right choice for you. But if you have any
specific questions or need help, just hit us a line